Although Australia – like the rest of the developed world – is experiencing a luxury hotel boom in capitals like Sydney, Melbourne, Adelaide, Hobart and Brisbane, the country’s high-end accommodation standards will only be not really lifted. until the regional gets some more love too. Some of our best hotels and resorts are located outside the city – just read our list of Australia’s craziest and most remote luxury hotels to get a good idea of what’s there – So it’s exciting to see a development like this come together. That is, a new six-star hotel planned for the endlessly productive Barossa Valley, named the Oscar Seppeltsfield Hotel after pioneering South Australian winemaker Oscar Benno Seppelt.
Surrounded by bush wines that date back more than 100 years, Oscar Seppeltsfield Hotel is sticking to plans that were first launched in 2020 and have since been caught up in an approvals process. With the process now complete, work can begin on the 12-storey, $50 million hotel which will unsurprisingly be immersed in South Australia’s indelible ties to the Australian wine industry.
And while a delay is expected as the owners still appear to be looking for an international hotelier to operate the property, the Oscar Seppeltsfield Hotel is set to open in 2024. This will give the state’s wine regions another landmark which should rival the now famous d’Arenberg’s Cube, which is located in McLaren Vale but has no accommodation to speak of.
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And while visually the hotel looks like an impressive building as it curves slightly, dips and then rises 12 stories, it may not be exactly the “Sydney Opera House for the Barossa” that the owner and chairman Seppeltsfield executive Warren Randall described as . Still, there’s no doubt Adelaide-based design firm Intro Architecture will knock this one out of the park.
The design bears a slight resemblance to Bordeaux’s iconic La Cité du Vin, which has become one of the most prestigious wine region hotels in the world and is emblematic of luxury stays spent wandering the vineyards and sipping some of the finest wines. French never produced. .
Although it looks quite large from the renderings, the Oscar Seppeltsfield Hotel will only feature 71 rooms in total, including penthouses and suites. Amenities planned for the hotel include an on-site gourmet restaurant with a separate private dining room, a fully equipped fitness studio, a ground floor day spa with an infinity pool and meeting rooms in case companies want to make the very wise decision to do a session in the middle of the Barossa.
A top-floor sky bar with panoramic views of the entire Barossa Valley has also been announced for the hotel.
Construction of the Oscar is expected to begin later this year. It is expected that the property, in the first five years of opening to the public, will inject $90 million in tourist dollars into the local economy and increase visits from domestic and international tourists. Clearly, the new hotel means a lot of money for the Barossa, which has always been one of Australia’s most prized wine regions. A six-star hotel should take that reputation to the next level pretty quickly, especially when the country needs more unique and luxurious wine region hotels to compete with countries like Spain and France, which have plenty of them.
Oscar Seppeltsfield will open at Seppeltsfield Winery’s Great Terraced Vineyard in 2024. We’ll update this article as more information comes in over the next few years.
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