DEFY, a Leading Organic Canned Wine Company, Launches Crowdfunding Initiative Ahead of Wider U.S. Launch

  • Securing of notable list with international hotel chain and high-end organic supermarket
  • No money spent to date on marketing or advertising with sales across the UK in onsite and offsite accounts
  • Launch of 6 products to date with 2 new products in the pipeline
  • Deployment of wine barrel offers
  • 27% increase in direct sales to independent accounts (UK-wide)

“We are launching our crowdfunding campaign because we have always wanted DEFY to be open and accessible and we want everyone to have the chance to be part of it. We have proven the desire for our wine and now we want to bring our premium wines in the United States,” says Leslie OwensbyFounder and CEO of DEFY.

DEFY is the modern way to enjoy wine; simple, durable and practical; no frills or pretension, just good vegan and organic wine in a can.

  • DEFY produces the highest quality ready-to-drink (RTD) canned wines
  • Made with 60-70% less CO2 than glass wine bottles
  • Canned format allows you to drink wherever you want as much or as little as you want

About DEFY

DEFY produces premium Italian and Spanish wine that is vegan, organic, single varietal, with nothing else added. Our wines are free of added sulphites, sugar, chemicals and pesticides. For more information, please visit

To learn more about the company’s fundraising goals and make an investment, please visit

For any additional investor inquiries, please contact [email protected].

Media Contact
Taylor Foxman
The industry collective
[email protected]


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