The collaboration pays homage to Germain Rambaud and his beautiful winemaking methods
New York, NY (8 November 2022) – Barton & Guestier (B&G), the award-winning French wine house with three centuries of winemaking history, today announces its collaboration with acclaimed multidisciplinary French artist, Woo. Available in select retail and online stores in Florida, Texas and New York this December, the B&G Limited Edition Bordeaux Red by Woo features the artist’s signature style reflected on the label as an ode to Germain Rambaud , Barton & Guestier’s first cellar master dating back to the 18th century.
For B&G, the collaboration with Woo is part of the brand’s commitment to local partnerships and its dedication to French history and heritage, while blending its innovative and youthful spirit. The painting featured on the limited edition Bordeaux Red combines distinct symbolism in the bold style of graffiti and soft lines of calligraphy – a signature Woo style. The paintwork reflects intricate details paying homage to B&G and Rambaud. Close examination of the bold gold details reveals the letters “B & G”, a nod to the famous French wine house.
Based in Bordeaux, Woo is a multidisciplinary artist, halfway between street art and calligraphy. Inspired by artists like Keith Haring and Nikki de Saint Phalle, Woo’s deep attachment to the elegance of oriental alphabets is expressed in his productions with singular calligraphic elements. The repetition of the gesture, the movement of the wrist and the fluidity often represent the symbolism itself.
“Inspiring the French art of living and bringing emotions to wine lovers around the world is what B&G has been doing for nearly three centuries,” says Carlos Varela, CEO of BGPL USA, Barton’s retailer and distributor. & Guest. “Winemaking is an art form and this special collaboration with Woo represents the thrill of sipping your favorite wine while admiring an inspiring work of art.”
Aged in oak barrels for 6 months, the limited edition Bordeaux Rouge is a rich 2020 vintage – a blend of Merlot, Cabernet Sauvignon and Cabernet Franc, showing a brilliant ruby red color. The wine is produced mainly in Entre Deux Mers and the right bank of the Gironde estuary, grown on various soils (clay, limestone and gravel) and an oceanic and mild climate. The vinification includes a controlled extraction including a maceration of three weeks with daily pumping over.
On the nose, red and black berries (currant, cherry, blackcurrant) mingle with spicy and toasted notes. On the palate, the wine is fruity with a good balance of round, velvety tannins and a long, fruity, spicy finish. Wine is best served with roast chicken, cheeseburger or pizza.
This collaboration between Barton & Guestier and Woo is the result of two common passions, wine and art, and the desire to introduce them to consumers ready to embrace the French Art de Vivre.
About Barton & Guestier
Founded in Bordeaux in 1725 by Irishman Thomas Barton, Barton & Guestier has developed a premium brand strategy based on AOC and varietal wines from the main French wine regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony. With nearly three centuries of experience, the brand’s know-how guarantees consistent quality and style and reassures consumers in an increasingly complicated market. Innovative and informative packaging, as well as modern communication tools, make Barton & Guestier wines accessible to wine lovers in more than 130 countries. Barton & Guestier is committed to CSR with the priority of protecting health and the environment.
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