The 2019 Ornellaia Vendemmia d’Artista “Il Vigore” Fine Wine Online Auction is over: Designed by artists Nathalie Djurberg and Hans Berg, it raised $302,000

All proceeds were donated to the Solomon R. Guggenheim Foundation for the Mind’s Eye program

New York, NY, October 20, 2022 – Ornellaia, one of the world’s iconic estates, is pleased to announce that the online auction of Vendemmia d’Artista 2019 “Il Vigore”, organized by Sotheby’s, ended yesterday. The beautiful wine bottles, designed this year by Swedish artists Nathalie Djurberg and Hans Berg, were awarded to art and wine collectors, raising a final amount of $302,000. Proceeds from the auction will be donated to the Solomon R. Guggenheim Foundation to continue the important efforts of the Mind’s Eye program.

When the results of the auction of this fourteenth edition of Vendemmia d’Artista were announced, the CEO of Ornellaia, Giovanni Geddes da Filicaja, expressed his satisfaction at having renewed the partnership with the Museum for three years. Guggenheim. “We are very excited to continue supporting the development of this special project that we believe in. From the beginning, we wanted Mind’s Eye to be able to grow and become accessible to a wide audience from different places around the world. Today, this global vision has grown even further, so that the program has become a feature of all Guggenheim museums, in New York, Venice and Bilbao.

Mind’s Eye is more than just an experience; it is a set of tools capable of expanding accessibility to art through the use of the senses. As Richard Armstrong, director of the Solomon R. Guggenheim Foundation and Museum explains, “With the continued support of Ornellaia, we will expand the Mind’s Eye programs to a global audience with an emphasis on developing verbal descriptions in all our museums. Next year we will be producing content for the Peggy Guggenheim Collection with translations into multiple languages. Additionally, we will continue New York events and online programs, which will be available internationally. Looking to 2023, with proceeds from the auction, we will focus on creating Mind’s Eye content for the Guggenheim Museum Bilbao. These projects will continue in 2024 to expand the program, increase the means and the audience.

Wine, like art, transcends words and, through the senses, the use of emotional language takes on universal value. The interpretation of the vintage was entrusted to the creativity of Swedish artists Nathalie Djurberg and Hans Berg. Themes of metamorphosis and the ever-changing cycles of nature and its driving force form the heart of the work, providing the perfect canvas for the artists of the fourteenth edition of Vendemmia d’Artista to interpret the theme of “Vigore “(force) through art. Among the precious lots made available for the auction were 9 six-liter Imperial and the only nine-liter Salmanazar of Ornellaia Vendemmia d’Artista 2019, where the evolution of the concept of the relationship between man and land expressed through the sculptures.

About Ornellaia

The name ORNELLAIA is synonymous with fine winemaking and an authentic expression of the beauty of Tuscany. The estate is located along the Tuscan coast, a short distance from the medieval town of Bolgheri and its iconic cypress lined approach. Ornellaia Bolgheri DOC Superiore and Ornellaia Bianco are the great wines of the estate, followed by the second wine Le Serre Nuove dell’Ornellaia, Le Volte dell’Ornellaia and the white Poggio alle Gazze dell’Ornellaia. In just over thirty years (the first vintage of Ornellaia dates back to 1985), the dedication of the team, combined with optimal characteristics of the soil and the microclimate, have resulted in critical and public success in Italy and the ‘foreign.

About Ornellaia Vendemmia d’Artista

Artista’s Ornellaia Vendemmia project celebrates the exclusivity of each new Ornellaia vintage. Each year, beginning with the release of Ornellaia 2006, a contemporary artist creates a site-specific artwork and a set of limited-edition labels, inspired by a word chosen by the estate’s director, Axel Heinz, to describe the new vintage. An artist-designed label appears on one of the six 750ml bottles in each case of Ornellaia. The project also includes a limited edition of 111 large format bottles (100 Jeroboams – 3 litres; 10 Imperials – 6 litres; and 1 Salmanazar – 9 litres) which are numbered and signed by the artist. Each year, a selection of these bottles are auctioned off by Sotheby’s with proceeds going to the Solomon R. Guggenheim Foundation’s Mind’s Eye program.

About Mind’s Eye program

The Mind’s Eye program, which was created by the Guggenheim Department of Education, helps blind and visually impaired people experience art using all of the senses. The program stimulates creative impressions, emotional connections and memories, the perception of which lasts over time. As in art, the appreciation of great wines requires the involvement of all the senses. Sharing this idea led Ornellaia to support the development of this particular program. Donations raised through Artista’s Ornellaia Vendemmia enable the Solomon R. Guggenheim Foundation to further develop Mind’s Eye program activities, with the goal of rolling out the model to other art galleries, ensuring may his Excellency continue to lead museum programming for the blind and visually impaired around the world.