Duckhorn Portfolio Appoints Gayle Bartscherer as Next Director of Marketing and DTC
ST. HELENA, Calif.–(BUSINESS WIRE)–The Duckhorn Portfolio, Inc. (NYSE: NAPA) (the “Company”), North America’s leading luxury wine company, today announced that Gayle Bartscherer will join the Company as its next Executive Vice President, Chief Marketing and DTC and will assume the role in the coming weeks. . Bartscherer brings over 20 years of wine industry-focused experience to The Duckhorn Portfolio, having previously held key leadership positions in business development, cellar operations, brand management, marketing and marketing and international sales.
Most recently, Bartscherer spent the last few years managing a team of 60 as SVP International Sales, Marketing and Business Development at Jackson Family Wines (JFW). During her 14 years at JFW, Bartscherer held several key positions, including Chief Brand Officer, Chief Marketing Officer, and Vice President of International Marketing and Business Development. After starting out in the accounting industry, Bartscherer began her wine career at Blue Lifestyle, where she worked alongside James Beard Award-winning author, columnist and television personality Anthony Dias Blue as vice president of business development and events. Bartscherer also worked at enjoy your food Magazine and Santa Barbara-based Beckmen Vineyards in marketing and operations. She holds a Bachelor of Arts in French and Italian from the University of London.
“Gayle is an exceptional addition to our leadership team,” said Alex Ryan, the company’s president, CEO and chairman. “She is a strategic, driven and dynamic leader with a proven track record of identifying and capitalizing on market opportunities, particularly in the DTC channel. Gifted leader and responsible marketer with a deep understanding of luxury wine , she will contribute immensely to both our day-to-day operations and our broader strategic planning, while also focusing on the continued growth of our highly successful DTC program.Gayle’s early experiences as an accountant at Arthur Andersen, formerly one of the “Big Five” accounting firms, also ensures that she will bring the necessary financial rigor to her role to support our dual mission of growth and continuous quality improvement, and will be an invaluable addition to The Duckhorn portfolio.
“Like many others, I have been incredibly impressed with what The Duckhorn Portfolio has achieved and what it now represents in the luxury wine industry,” said Bartscherer. “Guided by the same pioneering spirit that made Duckhorn Vineyards an icon, The Duckhorn Portfolio is redefining the modern American luxury wine industry while setting new benchmarks for quality and consumer engagement. I am thrilled to join the team and help continue the tradition of excellence.
Ryan also referred to the invaluable contributions of outgoing Executive Vice President, Chief Marketing Officer and Director of DTC, Carol Reber. “Over the past 12 years, Carol has been instrumental in transforming The Duckhorn Portfolio into the company we are today. She was instrumental in our success in establishing The Duckhorn Portfolio as the best one-stop luxury wine store in America. I can think of no greater compliment than to say that Carol has left our company stronger, more vibrant and more ready to meet the challenges and opportunities ahead than ever before. We are deeply grateful to Carol and wish her all the best.
About The Duckhorn Portfolio, Inc.
The Duckhorn Portfolio is North America’s premier luxury wine company, with ten wineries, eight state-of-the-art winemaking facilities, seven tasting rooms and over 900 acres of coveted vineyards spanning 23 estate properties. . Established in 1976 when winemakers Dan and Margaret Duckhorn founded Napa Valley’s Duckhorn Vineyards, our portfolio today includes some of North America’s most revered wineries including Decoy, Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne, Greenwing and Postmark. Sourcing grapes from our own vineyards and fine growers in Napa Valley, Sonoma County, Anderson Valley, California’s North and Central Coasts and Washington State, we offer a comprehensive and curated portfolio of acclaimed luxury wines with prices ranging from $20 to $200 across more than 15 varietals and 25 appellations. Our wines are available throughout the United States, on five continents and in more than 50 countries around the world. To find out more, visit us at: https://www.duckhornportfolio.com/. Investors can access information on our Investor Relations website at https://ir.duckhorn.com.