Dubai-based Vintage International has struck a deal with highly respected cognac house Thomas Hine & Co. to represent the brand in local and duty-free markets in the Middle East.
This partnership marks Vintage International’s debut in the Cognac sector. The company, founded in 2002, represents several brands in the Middle East, including those of Silent Pool Gin, Loch Lomond Group, Konik Tail Vodka and Sierra tequila (in travel retail in the Middle East).
Vintage International Managing Director Salim Farhat told the Moodie Davitt Report: “We are very pleased to announce our partnership with Hine Cognac. Our partnership comes at a time when the world is beginning to recover from the pandemic and we believe this is the perfect time to explore ways to work closely together.
“Both companies represent a boutique and niche collaborative experience. The elegant Hine collection fits perfectly into our portfolio of fine wines and spirits. We welcome the opportunity to work closely with this revered Cognac house.
A panoramic shot of Domaines Hine nestled in the heart of the Cognac region {Photo: ®Studio MB}
Hine offers several Cognacs exclusive to travel retail {Photo: ©CK Mariot photography}
A red deer is the familiar symbol of Hine cognac
Hine’s Deputy Commercial Director, Per Even Allaire, said: “The success of the international development of Hine cognacs is largely due to the quality of the relationships that our young 259-year-old company has forged around the world over time. .
“The values shared between Vintage International and Hine, as well as their recognized expertise and professionalism in the Middle East, make us confident in the success that awaits us. We firmly believe that our collaboration will quickly increase our presence and allow more people to enjoy Hine in the region.
About Hine Cognac
Hine is widely regarded as one of the great houses of Cognac, as well as among the oldest. Founded in 1763, the company owns 110 hectares of sustainably cultivated vines in the premier cru of the Cognac region, Grande Champagne.
Hine has been the official Cognac supplier to Her Majesty Queen Elizabeth II since 1962.
Renowned as a specialist in unique vintages, Hine keeps an extraordinary collection of Cognacs dating from the 1850s in its Jarnac cellars.
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