Post-pandemic: the Sino-French brand consulting agency PLTFRM, world leader in brand localization in China | Taiwan News

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China based, globally oriented, a decade of international brand management in China

SHANGHAI, CHINA – Media OutReach – October 11, 2021 – PLTFRM, a Sino-French brand management agency specializing in the localization of global brands in China, has changed its brand image to better convey its strategic development. The new logo symbolizes each of the company’s five main departments: strategy, branding, communication, marketing and e-commerce. It translates the agency’s commitment into a creative and commercial logic for the commercial success of the international brand in China.

2022 marks the agency’s 10th anniversarye anniversary, after years of solution-oriented projects, PLTFRM’s unique methodological approach has grown. Over the past decade, the agency has built a cross between rapid local execution methods and cohesive international brand perspectives. With many years of experience and a mix of international and Chinese teams, the agency quickly adapts to changing market conditions to help global companies seize business opportunities in China.

“Since 2012, PLTFRM has executed projects in the sectors of consumer goods, wines and spirits, cosmetics, finance and luxury with a wide range of brands such as the Wines of Chile association, equipment Italian luxury sportsman Technogym, financial institution ICBC, German coffee maker Melitta, etc., and builds close partnerships with major e-commerce platforms and channels. The business world is in constant motion, bringing both challenges and opportunities Our agility in understanding and surfing the market is achieved through constant interaction with major social media and e-commerce players.

Post-pandemic: Sino-French brand consulting agency PLTFRM, world leader in brand localization in China

There are many elements for foreign brands to achieve commercial success in China, among which it is very important to find local partners. We have a diverse and integrated international team, which enables deep understanding while respecting foreign brands and eliminating cultural gaps. Our tailor-made localization strategies are formulated on the basis of full understanding and therefore we can select appropriate promotion channels in the rapidly changing domestic market. We know that as a partner we must have two key abilities namely cognition and mental power.

The level of cognition determines whether the strategy formulated to serve customers is correct. At the enterprise level, mental effort can be understood as continuous and stable effective execution. In short, this is only by continuously improving the cognitive and performance capacity of oneself and the whole team, constantly maintaining communication and establishing close relationships with the main platforms. and mainstream channels, that we could get forward thinking capacity and therefore provide full service for foreign brand localization in China. We understand that there is a long way to go and that there is still a lot of work to be done in the future, ”said Qian Dejun, Founder and CEO of PLTFRM.

“Being a creative agency is always trying something new and exploring new territories. It also means criticizing what we have been doing over the past 10 years. We have done our share of mistakes and failures, and we we have all strived to learn from it and prosper We will continue to explore new promotion and sales channels For example, we have already innovated our video production capabilities with in-house 3D motion capture and a studio live augmented reality integration. These new tools enhance our approach to e-commerce. PLTFRM continues to find a new way to do what we do best: converting for brand market share growth, ” said Alexandre Ouairy, founder and director of PLTFRM.

Since the start of 2020, the market has faced the reality of a global pandemic, fluctuating international relations and rapid changes in the home consumption environment.

In addition, a new marketing model, merging e-commerce and social media video, has emerged. The e-commerce landscape in China is complicated. The top three players (Tmall, JD and Pinduoduo) compete fiercely, while smaller or newer players, like TikTok, innovate and compose in the dispersed landscape and stand out in the industry. This shows that the future of Chinese e-commerce is bright with unlimited development potential.

According to South China Morning Post and eMarkerter, the pandemic is a catalyst rather than the direct cause of the rapid growth in e-commerce, and the boom in e-commerce will continue long after the coronavirus pandemic has ended. In 2022, e-commerce will grow by 11.0% and e-commerce sales will surpass the $ 3 trillion threshold ($ 3.085 trillion forecast for 2022) in China.

With a methodical combination of creativity and data analysis, PLTFRM provides brands with unique solutions for effective positioning and promotion plan, to deeply interact with target audience in China to achieve effective conversion. For example, in 2020, supported by Chilean Cherries, PLTFRM partnered with a total of 18 major e-commerce platforms and offline channels, including Tmall, JD and Pinduoduo, carried out a joint promotion for Chilean Cherries. . The interactive campaign was conceptualized and launched in 3 days, reached 700 million views and contributed to 44% year-over-year growth.

About PLTFRM

PLTFRM is a Sino-French brand management agency specializing in the localization of global brands in China. Founded in 2012, it is developing its services to better support brands in the market. PLTFRM provides one-stop branding solutions for businesses: market research, analysis and strategy, brand positioning, marketing strategy and execution, digital communication, e-commerce operations.

The company was co-founded by Qian Dejun and Alexandre Ouairy. Two men of different origins, one Chinese, the other French. Two men with different backgrounds, one a seasoned business manager, the other a senior creative director of an advertising agency. But two men with a common vision and objectives, who build from the start the distinctive culture of PLTFRM. Under their leadership, the agency has developed an international creative team that mixes worlds, cultures, creativity and business. It has become an incubator of ideas to connect international brands and local markets.

For more information, please visit Social media iconwww.pltfrm.cn, follow them on Wechat and Weibo.

Post-pandemic: Sino-French brand consulting agency PLTFRM, world leader in brand localization in China

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