J. Lohr Vineyards & Wines Unveils New J. Lohr Monterey Roots Level


Iconic images of cool-climate Monterey County reflected in new versions of J. Lohr Bay Mist White Riesling and J. Lohr Wildflower Valdiguié

San Jose, California – (February 15, 2022) – J. Lohr Vineyards & Wines is proud to unveil J. Lohr Monterey Roots, a new line of wines highlighting J. Lohr’s history of excellence in viticulture and winemaking in Monterey County. Setting the new standard, award-winning J. Lohr Bay Mist White Riesling and J. Lohr Wildflower Valdiguié migrated from the J. Lohr Estates wine portfolio to J. Lohr Monterey Roots.

The packaging of the 2021 J. Lohr Monterey Roots vintage releases reflects iconic images of cool-climate Monterey County. The White Riesling label offers an artistic interpretation of Monterey’s spectacular coastline, and the Wildflower Valdiguié label features a multicolored painting of the region’s native wildflowers. Both wines carry the Certified California Sustainable seal on their back labels. This distinction means that at least 85% of a given wine was made with grapes from certified sustainable vineyards, that the wine was made in a certified sustainable winery, and that 100% of the grapes come from California vineyards. Wines began shipping to US markets in early February.

“As a child, I remember coming to Monterey with my father, Jerry Lohr, in 1972 when we started planting our first vineyards, which included our original plantings of Riesling and Valdiguié,” says Steve, CEO and second generation co-owner. Lohr. “Today we cultivate over 1,400 acres of vineyards in Monterey. We have always been very proud of our Monterey roots and champion what makes this area so special. Our Riesling and Valdiguié are the quintessence of Monterey wines. They are also two of the hidden gems in our portfolio. Presenting them in their own level will give them the spotlight they deserve.

Bay Mist White Riesling and Wildflower Valdiguié are made from grapes grown on J. Lohr’s estate in the Arroyo Seco region of Monterey. To ensure beautiful aromas and vibrant fruit, the wines are fermented and aged without the use of oak and are bottled with convenient Stelvin screw caps. The J. Lohr Bay Mist White Riesling offers mouth-watering layers of honeysuckle, ripe pear, Meyer lemon and lychee and contains less than 90 calories per 4 oz serving. One of the most unique red grapes grown in California, J. Lohr’s Wildflower Valdiguié is a bright, juicy red with enticing flavors of fresh berries. Like Riesling, it has less than 90 calories per serving and is best served chilled.

“As the former Executive Director of the Monterey County Vintners and Producers Association, I know firsthand what a pivotal role J. Lohr played in shaping Monterey’s reputation as a renowned wine region. world,” says Rhonda Motil, vice president of marketing for J. Lohr. “Our Monterey wines always highlight the influences of the cool-climate region. With J. Lohr Monterey Roots, we’re engaging the next generation of wine drinkers by focusing on the fun, adventurous, attitude-free spirit of these wines. The fact that these wines are certified sustainable and contain less than 90 calories per glass appeals to both the values ​​and lifestyle choices that many new consumers are seeking and embracing.

About J. Lohr Vineyards & Wines

Founded forty-eight years ago by Jerry Lohr and still family owned and operated today, J. Lohr Vineyards & Wines grows, produces and bottles a full line of internationally recognized wines from its more than 4,000 acres. from certified sustainable California vineyards in Monterey County. Arroyo Seco and Santa Lucia Highlands, Paso Robles and St. Helena appellations in Napa Valley. Offering an expressive range of styles that showcase the fruit of its estate, J. Lohr crafts eight levels of award-winning wines: J. Lohr Signature Cabernet Sauvignon, J. Lohr Cuvée Series, J. Lohr Vineyard Series, J. Lohr Gesture, Exclusive J. Lohr Pure Paso™ red wine, J. Lohr Estates, J. Lohr Monterey Roots and ARIEL Vineyards. The company’s online home is jlohr.com.


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