From vinho verde to rosé: A world tour of wine trends for 2022 | Eat Drink
PARIS, December 1 – While UK wine buyers will have a taste for rosé, those in China seem set to prefer Asti Spumante. In the United States, meanwhile, next year will be vinho verde, and orange wine will be all the rage in Canada. These are just a few of the global wine trends predicted for 2022, according to an international study.
A robust Côtes du Rhône, an Italian rosé or a German sparkling wine? For economic and cultural reasons as well as geographic ones, wine is not chosen in the same way in France as in China or the United States. And quite simply because the selection of wines offered by the distributors is not the same. In Japan, for example, consumers have the widest choice, with as many as 11 countries of origin listed on average. On the other hand, the choice is much more limited in Belgium, with only 6.4 choices.
However, if there is one category of wine that is appealing all over the world, with the exception of Asia, it is organic wine. According to the vast Wine Trade Monitor study, conducted by Sopexa among 1,044 wine import and distribution professionals from eight countries around the world, this is the category that should experience the most success in 2022, according to 45% of wine industry players surveyed.
The other strong trend is rosé. Long anchored in the consumption habits of the French, this summer wine should be one of the best sellers next year, according to 19% of professionals. It is particularly popular in the UK. Compared to the previous study, conducted in 2019, interest in rosé is up 18 points. Internationally, Provence wine dominates in this category, ahead of Languedoc and Italian wines.
From orange wine in Canada to Asti Spumante in China
On the theme of global trends, each country discovers at its own pace a new category of wines. In Canada and Japan, for example, everything revolves around orange wine. This “fourth color” is achieved by processing white grapes in a manner generally used to make red wine, where the grape skins are not removed. This type of wine is also actively developing in France, where consumers are learning to appreciate its acidity and tannic taste.
Likewise, Canadians and Japanese have a particular taste for natural sparkling wines. In this sector, Spanish cava is the third most represented wine, although it is more or less shunned by German and British consumers. In Germany, people prefer to sauté the cap on a local fizz (sekt), while the British have a taste for Prosecco. In China, however, consumers prefer Asti Spumante, a smooth, sweet Italian sparkling wine that is more to their liking.
In the world of white wine, American consumers are discovering vinho verde. In reds, the Chinese appreciate more and more the flavors of Chilean wines.
French wine remains popular
With 90% of stakeholders declaring that they have now put their wines on sale, France remains the best represented country in the wine aisles in the world, ahead of Italy (82%) and Spain (76%). In red, Bordeaux is the best represented region, ahead of Languedoc and Côtes du Rhône. In white, Languedoc takes the lead, ahead of the Loire and Burgundy regions.
French wines are considered special occasion wines (70 percent) and wines offering organic options to consumers (48 percent). In addition, 39% of professionals in the sector appreciate the consistency of the quality of French wines. And they are now also recognized for their qualities of everyday wines (25 percent). – ETX Studio