From Palette to Palace in Margaret River: Fine Art meets Fine Wine at Madfish Wines

For WA artist, illustrator and designer Kyle Hughes-Odgers, size doesn’t matter. He works at all scales, from wine labels to towering murals such as his Merredin silo artwork, Seasons.

His latest collaboration with MadFish Wines covers both ends of the spectrum however, with a vibrant abstract series of label designs complemented by a 6m cellar door canvas – his largest canvas ever – riffing his etiquette art for the MadFish Shiraz.

It exudes class and style. What is exactly what you want for the design of a wine label

“I was inspired by the beautiful South West Coast to create this visual representation of the MadFish range,” says Kyle of his latest project.

“It was important to me that the art was not literal and that it further demonstrated the strong connection between the Burch family and their passion for the beautiful natural environment of the region.”

The result is vintage Hughes-Odgers, understated palettes and cutout-style semi-abstractions that make these connections between land and sea, between Burch Family Wines and the Southwestern land and seascapes, in a subtle yet subtle way. engaging.

In other words, it exudes class and style. This is exactly what you want for the design of a wine label.

Camera iconArtist Kyle Hughes-Odges with his wine bottle label designs for MadFish. Credit: Provided

Burch Family Wines has long been associated with a variety of artistic initiatives through its wine brands, focusing on artists from Western Australia, whose work has been incorporated into the design of labels and other exhibitions and facilities at the Howard Park Cellar Door in Cowaramup.

“We are very proud to present local artists to the winery and are fascinated by the parallels between making great art and making great wine,” said Jeff Burch, Founder and Owner of Burch Family Wines.

“It was so exciting to see how Kyle captured the unique feel of our beloved MadFish line and the liveliness of the region across the room and in the new look labels.”

The Howard Park Wines cellar door is open from 10 a.m. to 5 p.m. daily. Tasting fees for a general tasting at the cellar bar start at $ 10 per person.

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