de Négoce surpasses one million views on the Wine Berserkers Forum, establishing a new paradigm for direct-to-consumer wine sales


(January 25, 2022; San Francisco, CA)—de Négoce, the world’s leading direct-to-consumer wine brand, today announced that it has reached the million-view milestone on the internet’s largest wine community, Wine Berserkers, in a thread titled “The Trading Offer”. The feed was the fastest to reach one million views in the platform’s 13-year history, making it one of the most talked about topics among consumers in the world. Founded by industry veteran and winemaker Cameron Hughes in the spring of 2020, de Négoce owes its success to its unique business model which allows consumers to pre-purchase ultra-premium wines from around the world as ‘futures’ before are bottled at prices 60-80% lower than traditional retailers. Consumers interested in learning more about de Négoce can visit to sign up to receive daily futures offers.

of Trading Founder Cameron Hughes. Photo credit: Rocco Ceselin.

The fast-trending thread was posted on April 30, 2020, and quickly became a hub for Wine Berserkers’ more than 36,000 members and nearly 700,000 annual readers, to discuss and learn more about Wine Berserkers’ daily offerings. of Trading. Founded by Cameron Hughes with no funding, relying strictly on word of mouth, the Wine Berserkers platform has played an important role in allowing de Négoce to bypass traditional retailers and distribution by gaining organic visibility among wine lovers. Today it is one of the most referenced and discussed Wine Berserkers threads, surpassing one million views and over 11,603 replies, while also establishing itself as the leading source of reference for the Négoce website.

“It’s been an incredible year since we founded de Négoce and reaching one million views on Wine Berserkers is a sign that de Négoce has the potential to reshape the wine industry as we know it,” says Cameron Hughes. “It is undeniable that we offer something completely different to consumers, and we are proud to be the leaders of this revolution in the wine trade.”

This milestone comes on the eve of the 13th BerserkerDay (#BD13), considered by many to be the most important direct-to-consumer wine event of the year. Dubbed “The Black Friday of the Wine Trade” by Forbes, the #BD12 event in 2021 grossed $1.8 million, more than double 2020’s revenue of $750,000. This year’s event takes place on January 27 to celebrate the founding of Wine Berserkers and is expected to set a new record. Beginning at 7:30 a.m. PT, unique wine offerings from de Négoce and over 100 other notable producers will be posted in batches of 10, with new offerings throughout the morning and early afternoon. -midday.

According to Wine Berserkers founder Todd French, the event has become a must for participating brands because of its ability to unite small producers directly with consumers through the discussion forum, encouraging ongoing personal and professional relationships between parties.

“Where else can you connect so easily with a winery for one or two, pursuing your passion under various budget constraints, and then read other threads and do the same thing?” Todd said. “For those of us who consider ourselves wine geeks, these direct relationships with producers mean the world to us – whether it’s bragging rights with friends or simply enhancing our enjoyment knowing that we have a direct link with the producer and/or the seller. Direct connections like this encourage much more loyal and lasting customer retention. »

A brand founded on trust and innovation, de Négoce bottles wines directly from the best producers in several reference sites around the world. Each bottle comes with the seal of approval from Cameron Hughes himself, with satisfaction guaranteed.

About Trading

Founded by Cameron Hughes in 2020, de Négoce is the nation’s leading direct-to-consumer wine brand, dedicated to providing consumers with the ability to pre-purchase ultra-premium wines from around the world before they are released. in a bottle. Known in the trade as En Primeur or “futures”, the unique trading business model removes the inefficiencies of the traditional 3-tier distribution system, allowing consumers to acquire high caliber wines at prices from 60 to 80% less than they would pay under its original label. For more information, visit


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