C. Mondavi & Family Announces Strategic Partnership with John Curtis & Sons’ West + Wilder Wines
A new relationship will improve the availability and distribution of their range of fresh and delicious canned wines
St. Helena, California, April 28, 2022 – The C. Mondavi & Family, one of the most famous names in American wine for over 75 years, and John Curtis & Sons, creators of West + Wilder, a line of top-rated, distinctive and beautiful canned wines , today announced a joint partnership. The deal will bring more visibility and distribution to the line, making the wines available nationwide for enthusiasts looking for deliciously fresh, easily portable, quality canned wine options.
Founded by longtime friends Matt Allan and Kenny Rochford in 2018, West + Wilder can be enjoyed anytime, anywhere. Inspired by a deep appreciation of the outdoors, the range combines quality, convenience and responsibility to deliver a great bottle of wine, which comes in a can. A member of 1% for the Planet®, West + Wilder also helps preserve the wild places that are the muse of wine.
“West + Wilder is a purpose-driven brand, and that’s why we’re so proud of this strategic partnership,” said David Brown, President and CEO of C. Mondavi & Family. “We bring incredible strength in distribution and sales with our distribution network, which will give wines a boost in the market and ultimately allow us to have an even greater impact in the United States.”
“Our partnership shares our mutual commitment to quality, consumer-focused wine varieties and giving back,” said Matt Allan and Kenny Rochford, co-founders of West + Wilder.
This is C. Mondavi & Family’s first venture into premium canned wine. This is a growing category that is showing double-digit increases in dollar percent change (over 52 consecutive weeks), with canned sparkling wines driving the expansion at 27%1 . West + Wilder canned wines offer freshness, convenience and an extremely durable packaging option. Not only is aluminum one of the most recyclable materials, but it’s also easy to pack for outdoor adventures, picnics, poolside, sports arenas – anywhere a glass bottle is too fragile, too heavy or too cumbersome.
“Beautiful wines, striking packaging, and a true commitment to accountability – West + Wilder truly delivers it all,” said Pam Novak, Senior Director of Marketing, C. Mondavi & Family. “With the proven sales force of our team, our goal is national distribution in targeted niche channels. The wines are already attracting the attention of committed amateurs looking for a new way to appreciate wine; we are thrilled with the momentum and seeing West + Wilder grow.
Consulting Winemaker Angelina Mondavi, a fourth generation member of the C. Mondavi family, will work closely with Allan and Rochford to continue to build the program of bright, crisp and refreshing wines, bringing her decades of winemaking expertise as well as deep relationships with winegrowers. . West + Wilder’s current range includes white, red, rosé, sparkling white and sparkling rosé, all available in convenient 250ml cans. Today, the line is available at select restaurants, venues and alternative retailers nationwide and will go on sale online at WestandWilder.com this summer.
About C. Mondavi and his family
C. Mondavi & Family is a Saint Helena-based winery founded by Cesare and Rosa Mondavi in 1943. Owned and operated by third-generation co-owners, Marc Mondavi and Peter Mondavi Jr., and their children, affectionately referred to as the ” G4″. The C. Mondavi & Family portfolio includes Charles Krug Winery, CK Mondavi and Family, French Blue, West + Wilder and Flat Top Hills. With the third, fourth and fifth generations at the helm, the family owns 800 acres of land in Napa Valley and additional vineyards in Yolo County. For more information, visit cmmondavifamily.com.
About West + Wilder
West + Wilder makes beautiful wines available exclusively in aluminum cans. Founded in 2018 by friends Matt Allan and Kenny Rochford, refreshing, crisp wines are suitable for anywhere the glass isn’t: pool, beach, golf course, spa, concerts and parks. West + Wilder partners with 1% for the Planet®, to protect the wild places that inspired the line. West + Wilder is available at liquor stores, markets and restaurants. For more information and a full list of retailers, visit WestandWilder.com and follow them on Facebook and Instagram, @westandwilder.