Bordeaux’s dominant position is weakening | Wine-Searcher News and Features

Our news roundup finds some interesting snippets on the Bordeaux, dew and wine version of bringing coal to Newcastle.

© Bordeaux.com
| Bordeaux has always been the big dog in the secondary market, but that is changing.

What a difference a few years make in the world of wine.

Not so long ago, most people would have laughed at the idea that Bordeaux’s position in the wine world would be threatened, or that cannabis-infused wine would even be a thing, or that French consumers would be interested. to try Chinese wine. The more it changes, as the French themselves say; all this and more in our weekly roundup.

Bordeaux slips on the secondary market

From a secondary market perspective, fine wine buying trends are changing: the market is no longer dependent on Bordeaux, according to the latest data from the Liv-ex fine wine index.

The commercial share of Bordeaux has been declining since 2010, when it represented 95.7% of total trade in value. Since the beginning of the year, it has been at a record level of 34.1%. Bordeaux is also no longer the most traded fine wine region in certain key markets such as Asia. The transformation of La Place de Bordeaux reflects this change in purchasing habits on the secondary market.

The number of wines traded on the secondary market increased sevenfold during the same period. Since the beginning of the year, more than 9100 different wines have been traded on the market. Last year marked a record 12,055. A large portion of these wines came from the Rest of the World (RoW) category.
What began with the Chilean brand Almaviva in 1998 (a project of Baroness Philippine de Rothschild of Château Mouton-Rothschild) is now a campaign in its own right. Over 100 different wines from Argentina, Australia, USA, New Zealand, Austria, Chile, China, Italy, Spain, South Africa, Uruguay and even French wines from Champagne and the Rhône have joined the market.

In total, nearly 108 wines from 32 regions in 11 countries should be released via La Place this fall alone. The RoW category tracks the commercial activity of wines outside of the six key regions that have traditionally dominated the secondary market: Bordeaux, Burgundy, Champagne, Rhône, Italy and the United States. Its growth over the past 12 years has been notable.

In 2010, its market share amounted to only 0.8%, since the beginning of the year, it represents 4.6% of the total market. So far in 2022, the category includes wines from 77 different regions, up from 60 in 2021.

Cannabis replaces alcohol in wine

New Yorkers can now try a very different kind of wine – a wine without alcohol, but with a shot of cannabis instead.

The first batch of its new www.66Bevs.com CBD-infused dealcoholized wine drink hit shelves in the Empire State this week, and the brand is the first of its kind under license in New York, promising to “leverage exclusive techniques to achieve a superior CBD infusion with the benefits of a dealcoholized product and unique characteristics”.

The new wine is available in 3 variants – rosé, white and red – containing 25mg of broad-spectrum cannabidiol (CBD), specially formulated to take effect within 10-20 minutes of consumption. The wines are made from California grapes, which then undergo a special dealcoholization process that delivers the taste of wine, but with significantly lower calories, sugar, and carbohydrates.

66° Beverage Company aims for maximum enjoyment and health benefits without the intoxication, responding to a growing interest among today’s consumers for interesting adult beverages with a twist.

Courtship Wines CEO and brand founder David Katz said, “It’s so new that there are still a lot of moving parts. We are still developing our latest brand elements as the brand enters the market now, live. It’s time to reflect feedback and feedback from market stakeholders as it happens. This is a tremendous opportunity for leadership-focused market partners to participate in the rollout. This will benefit our partners’ consumer base and keep our partners at the forefront. . It’s an exciting category, and we’re leading the way with the 66° Beverage Company brand. We have a treasure trove of innovation in the pipeline.

Rosé in the lead in France

Star product every summer, rosé wine is experiencing an exceptional 2022 summer season in France. Driven by unprecedented high temperatures, supermarket rosé sales jumped nearly 10% in value from May to July compared to the same period last year, according to research by NielsenIQ. Consumption of red wine fell by 8.5% compared to last year, reports Le Figaro.

However, beer remains by far the favorite alcoholic drink of the French in summer. It represented nearly a third of alcohol sales in value between May and July (compared to 11% for rosé wine) and reached 400 million euros in turnover. In June alone, the average consumption per household reached 7.6 litres. “For years, beer has grown steadily and achieves 4.2 billion euros in turnover in 2022,” the report says, noting the notable progress of La Goudale (up 21.3% in revenue over the past year, compared to the previous period), Desperados (up 10.6%) and Corona (up 10%).

But back to rosé: its turnover exceeded that of red wine in the third week of May this year, a month earlier than in 2021. The increase in consumption has consolidated France’s leading position in as the leading country for rosé. According to the latest data from the Observatoire mondial du rosé, more than a third of global consumption in 2019 (35%) was made by the French, compared to 15% in the United States and 7% in Germany.

Chinese takeaway from Baron Bordeaux

Bernard Magrez, owner of four classified growths in Bordeaux, has ventured into eastern China to launch ultra-premium wines that will “change the perception of Chinese wine by foreign consumers”.

The result of a three-year collaborative project with the Chinese estate Legacy Peak in the Ningxia region, this new range is called Huangding and comes in two cuvées: Huangding 9 and Huangding 5. The first is a pure Cabernet, while the second is a blend of Cabernet and Merlot. Initial RRPs are $566 and $266 per bottle.

Unlike most Chinese wines, which are only intended for local consumption, these wines will also be exported through the French group’s distribution network in France and beyond. “Our objective is to advise consumers of very high quality Chinese wines supported by the Bernard Magrez signature”, explains Jean-Clément Casse, Asia Sales Director.

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