A bottle of champagne sold for a record amount of 2.5 million dollars

But there’s one fizzy thing: Chateau Avenue Foch’s 2017 magnum comes with a single NFT that includes digital art and intellectual property rights to an image of “Bored Ape Mutant” and other characters collectible cartoons. that adorn the bottle. (One magnum equals two full-sized bottles.)

NFTs are digital images that trade on the blockchain. The highly speculative market for them peaked in 2021 with $41 billion in sales, but has slowed sharply due to the recent fall in cryptocurrencies.

The Champagne buyers were the brothers Giovanni and Piero Buono. They are Italian cryptocurrency investors who are active in the fashion and technology sectors. Despite their crypto profile, the purchase was made in dollars, according to the seller. The sale was first reported in The Wall Street Journal.

“I hope for more awareness – I want people to understand NFTs now,” Shinh said. He said the Champagne, and his collaboration with the artist, Mig, could be the first of a limited edition.

Château Avenue Foch is a new brand. Champagne Premier Cru grapes were grown at Allouchery, a family estate in Chamery.

Giovanni Buono told the Journal that the brothers had no intention of opening the bottle.

Their purchase was made privately. In the public wine market, vintage bottles normally fetch high prices. In 2020, a bottle of the famous castaway Heidsieck 1907 champagne sold for $275,000 in Moscow. En route to the Tsar in 1916, the story goes, the cargo was sunk by a German U-boat and recovered by Finnish divers decades later.